I love a brief that’s all about pure joy and capturing warm, authentic moments. Our shot list was certainly robust for this one, but what’s amazing about an ambitious schedule is that it makes everyone let go of ‘perfection’ a little bit. And in that letting go—when you’re simply running on intuition (while also running after a handful of toddlers) that’s when you end up finding those perfectly messy and real moments.

Agency: The Working Assembly
Art Direction: Site Ma
Styling: Kelsey Oenick
Prop Styling: Kitty Rheault
Hair & Makeup: Janelle Walker
DP: Tahnei Roy
Line producer: Kelsea Byers at Minnow Eleven